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Research papers

Productivity in international research

The main argument is that the methods and the facilities for designing and controlling multi-country research have evolved from the primitive approach of the 1950's to a sophisticated and versatile methodology which is still being developed and...

Catalogue: ESOMAR Congress 1988
Author: Michael Wilsdon
September 1, 1988
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Citation

Wilsdon, M. (1988a, September 01). Productivity in international research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/productivity-in-international-research


Research papers

What price consultancy?

This paper is written from the viewpoint of a London-based market research agency which undertakes all types of international market research. The paper is primarily concerned with the opportunities that may exist for the researcher in the middle...

Catalogue: Seminar 1988: Business To Business Research
Author: Michael Wilsdon
June 15, 1988
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Citation

Wilsdon, M. (1988a, June 15). What price consultancy?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-price-consultancy-


Research papers

Making it all happen: The co-ordinator's view

In this paper, I shall discuss two main themes, from the point of view of an international co-ordinating agency, namely: the problems of communication; the role of check lists in improving communications. Thereafter, most of this paper will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Michael Wilsdon
June 15, 1984
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Citation

Wilsdon, M. (1984a, June 15). Making it all happen: The co-ordinator's view. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications-2522